Who We Are

Mission Driven Insights helps churches and nonprofits see clearly what's moving your mission forward so you can make confident decisions, measure what matters, and scale for lasting impact. You're already tracking attendance, engagement, and follow-up. But turning that into actionable insights? That's the hard part.

We work with your existing systems, whether it's Planning Center, your CRM, or spreadsheets, to organize your data, clarify priorities, and provide clear next steps to act on them.

We're structured as a for-profit consulting business building toward a social enterprise model. Our goal is to eventually serve smaller organizations at reduced cost through a non-profit foundation. This commitment to long-term impact, not just quarterly results, shapes how we operate today.

Mission

Equip churches and nonprofits to see clearly, lead confidently, and multiply their impact, using the resources they already have to reach the people who need them most.

Vision

A world where every church and nonprofit has the clarity and systems to know their people, reach them at the right time, and see lives transformed.

The Problem We Solve

You capture data everywhere—guest cards, donor forms, volunteer sign-ups, engagement tracking.

But you can't answer the questions that matter: "Who's slipping away?" "What's actually working?" "Where should we focus next?" Data exists, but insight doesn't. Follow-up is reactive, not strategic. And proving impact feels impossible.

The result: Opportunities are missed, resources and staff are spread thin, and people fall through the cracks.

You already have systems (Planning Center, HubSpot, Breeze, spreadsheets). The problem isn't always that you need new software. The problem is that you need clarity on what your data is telling you and a strategic plan to act on it—not another platform to manage.

Our Approach

We understand engagement strategy.

We don't just clean data. We help you think through how people move from first-time interest to lasting connection. That means we understand your engagement pathways—and the data that matters at each stage.

We work with what you already have.

We're not another tool vendor or "church marketing" company trying to sell you the next platform. We work with your existing systems—Planning Center, HubSpot, Breeze, Airtable, Google Sheets, and custom setups. We help you get clarity and take action with what you have.

We combine strategy with operations.

We've lived in both ministry and nonprofit settings. We know your constraints (limited budgets, lean teams) and your priorities (mission over metrics). We work within those realities.

We scope for fit, not size.

We recommend projects based on what you need, timeline, and budget. No obligation to bundle services or expand scope.

We build for implementation.

Insight without action doesn't matter. We translate data into focused action plans, give you the tools to execute, and measure progress over time.

Our Team

Katie Baughman

Katie spent 10+ years in ministry and nonprofit operations—leading teams, solving operational problems, seeing how systems either enable or frustrate mission. She combines that operational background with data expertise.

Her focus: helping organizations care for their people by knowing and connecting with them—so more guests become community, more donors stay committed, and more lives are changed by the impact of an engaged community.

Founder

Derek brings data and systems expertise to help organizations understand their information and act on it. He's experienced in analytics and technical problem-solving with a commitment to building clarity for mission-driven teams.

Principal Analytics Partner

Derek Baughman

Why We Work This Way

We're building toward a social enterprise model because we want sustainable, long-term impact in the mission-driven space. This vision shapes every decision:

  • We don't have pressure to maximize project size or length

  • Your long-term success matters more than our next fee

  • We're investing back into smaller organizations through our foundation

  • We think in years, not quarters

Schedule a free 30-min call

Not sure where to start? Schedule a free 30-minute clarity call.
We'll ask about your situation, goals, and what might help.
You'll know whether we're a good fit—and what to expect next.

Free 30-min call
Free 30-min call

Frequently Asked Questions

  • Most projects run 2-3 months:

    • Foundations: 3 months

    • Direction: 2 months

    • Foresight: 3 months

    Bundles combining services typically run 4-6 months. Our Strategic Data Partnership is ongoing with monthly support after an initial 3-month commitment.

  • Yes, we work with what you already have. We work with Planning Center, HubSpot, Airtable, Google Sheets, and custom setups. We use existing tools when possible.

  • That's ok! We can talk about what "ready" looks like. No pressure.

  • You get everything you need to move forward independently: organized data, documentation, and training.

    From there, you have options:

    • Continue independently with what we've built

    • Add a Strategic Data Partnership for ongoing monthly support

    • Return for another project when you're ready for the next phase

    No pressure—we're here when you need us.

  • We're Mission Driven Insights LLC—a for-profit consulting business with a social enterprise model. We make money from our work, and we're planning a nonprofit foundation (2027) to serve smaller organizations. Our goal is sustainable impact, not maximum profit.

  • We combine three things: deep ministry and nonprofit operations background, focus on engagement strategy (not just data), and long-term partnership thinking. We scope honestly. We use your existing tools. We think long-term. And we're built by someone who's actually lived in your world.